Mental Health Champion & Corporate Transformation Expert Appointed Chair of The Next Group's Advisory Board

The Next Group, parent company of The Safe Step and our sister brand The Next Step, is pleased to announce the appointment of  Genevieve Hawkins as the new Chair of its advisory board, bringing unparalleled expertise in workplace mental health, organisational transformation, and risk management to the leadership team.

Ms Hawkins, author of two influential workplace mental health books, brings a distinctive combination of health and safety expertise alongside strategic HR leadership that aligns perfectly with The Next Group's dual specialisations.

"We selected Genevieve for the diversity of experience she brings in supporting organisations large and small to navigate a path to future sustainability," said The Next Group's CEO Aaron Neilson. "Her calibre and capability will support the leadership team to navigate the changing world of work in the coming years."

Ms Hawkins' career spans major corporate leadership roles, including managing Australia's largest self-insurance fund for workers' compensation at Wesfarmers and implementing Coles' mental health strategy before workplace mental health became widely addressed. Her experience extends to founding a health and safety business, leading an international HSE consulting organisation's Australian division, and leading the insurance stream of Australia's largest corporate demerger.

A qualified occupational therapist, Ms Hawkins has authored "Mentally at Work" (2020) and "Shrinking Elephants" (2024), establishing her as an authority in workplace mental health management.

"I'm excited about The Next Group's unique position with both specialist HR and health and safety recruitment consultancies," said Ms Hawkins. "There's particular value in how these specialisations can combine, especially with emerging psychosocial risk management requirements and the need for a shared language between HR and safety professionals."

Ms Hawkins' appointment comes as organisations navigate increasingly complex workplace challenges across mental health, safety compliance, and talent management – all areas where The Next Group's recruitment expertise provides strategic advantage.

Neilson added, "Genevieve will provide guidance on navigating changes ahead and tackling the strategic issues that will shape our business transformation – ensuring enhanced value for our customers and people."

Ms Hawkins will commence her role in May 2025, joining founder Craig Mason, strategic business advisor Julie Honoré, and CEO Aaron Neilson on the advisory board.